CASE

Avianca Brazil

NEW FLIGHT OPENING
São Paulo – Santiago

B4Tcomm organized the press conference for the new Avianca Brazil flight between São Paulo and Santiago opening. The conference was carried out at the Chilean capital, under the supervision of our Latin American branch.

B4TCOMM TASKS

To coordinate

the guest journalists and digital influencers list for the inaugural flight and for the press conference in Santiago.

To create

translate and distribute the new flight press release to the Chilean press.

To prepare

the press kit and the guest Brazilian journalists schedule in Santiago.

To support

the spokespersons during the interviews.

To monitor

the online and offline press articles.

To interface

with the Santiago Airport Communication Department to coordinate the guest journalists accreditation and restricted area access, for the press conference.

To deliver

a service report, after job completion.

Result

More than 50 clippings
Interviews for CNN CHILE, Televisão Nacional de Chile, Mega TV and Canal 13, besides an exclusive article at Diario Financiero.