Vinícius Dapper


B4Tcomm was hired for the Vinicius Dapper store opening in São Paulo, in November 2018. Even considering the short time between the briefing and the event, the results far exceeded the client’s expectations, turning this one-time job into a permanent contract to provide our services to NVH Studios, the brand holding in Brasil.

Major tasks carried out

  • Opening announcement to men, fashion and lifestyle press, and to digital influencers
  • Invitations and follow up
  • Partnerships with digital influencer, for client’s products (mainly shoes) evaluation
  • Exclusive coverage management on business and men fashion outlets
  • Store sneak peek, before the official opening, with GQ magazine
  • Press release, containing the opening event photos and written coverage, production and delivery
Matéria GQ


brand mentions on media outlets and on man fashion and lifestyle digital influencers profiles

Articles in man’s magazines like GQ and Exame VIP, including their respective social networks

The Isto é Dinheiro magazine highlighted the company’s expansion plans

Isto é Dinheiro - Vinicius Dapper